Evaluating Service Levels
|
Evaluating a service can be challenging. What do you need? What should you ask for? Where is the line? There is nothing tangible to hold in your hand, everyone says 'we take care of you' and often they do not highlight the elements they don't include, so you are forced to experience them to see what service is really provided. This can be a challenge.
Think about when you are going for a meal and considering food options – there are a variety of restaurants and service levels. Let's walk through evaluating the level of service. (And for different days or different needs, you choose accordingly) Fast food – mass produced food, fast, cheap, no human connection, chairs bolted to the floor, no plates, set up and clean up after yourself, you are a number Fast casual – fresh food, basic seating, set up and clean up after yourself, you are a number (but they put your name on your receipt), some places give you plates, perhaps a loyalty card to encourage you to come back Fine dining – chef prepared fresh healthy delicious food, personalized attention and care including guidance on what you might like on the menu, an inviting space with welcoming ambiance, linens and china, ability to scale up the experience (choose to drink water, soda, wine, or champagne), dedication to creating a memorable experience Luxury dining – pre-fix 5 course tasting menus and wine pairings, personalized attention and care, linens and china, dedication to creating a memorable experience, special staff for ambiance and luxury feel (sommelier for wine, table side dessert cart, etc) Celebrity dining – personal attention from celebrity chef, served unique individually created items never had by anyone before or after, in-kitchen dining, and likely more... With regards to wedding coordination, there are many coordinators at the ‘fast casual’ offering a 'good rate' and 'what it should cost' - just like at Chipotle, you get food and its good value, you may not have realized you have to stand in line, tell your order to 2-3 different people in an assembly line, find your own seat, you don't eat off of a plate, but you get a meal -- I would argue that it is 'food only' with limited service. With wedding services, Ask Neha Now is more aligned with ‘Fine dining’ approach - enjoy a delicious well prepared meal to its fullest, feel cared for, eat well, enjoy your time, celebrate the moment, share time with loved ones, tell others how great it was. That is an experience. That is service. Another way to consider this is, most people wouldn’t take their loved one to Chipotle for a birthday or special event, so booking services for your wedding at that level might not be the best match for you either. We are here to give you an outstanding service level so you can enjoy your wedding day to the fullest. |